Frequently asked questions

A webhook is an automated message that one system sends to another the moment a specific event occurs. When a customer completes a payment, when a new subscriber joins your mailing list, when a shipping carrier scans a parcel, the external service does not wait for your platform to ask what happened. It pushes a notification to your server immediately, in real time, without your system ever making a request. Understanding what is a webhook and how webhooks operate inside your platform's infrastructure is essential for any founder building a product that depends on data flowing between systems without delay.

Payment gateway integration is the engineering work that connects your product's checkout experience to the financial infrastructure that authorises, captures, and settles real money. Every SaaS subscription, marketplace transaction, and e-commerce order depends on this integration layer functioning correctly under load, recovering gracefully from failure, and maintaining PCI compliance throughout its lifecycle.

Technical debt is the accumulated gap between the system your engineering team built to ship quickly and the system your business now requires to operate reliably at scale. Every startup carries some amount of technical debt. The question is not whether it exists, but whether the business understands it well enough to manage it before it begins compounding against revenue, velocity, and team retention.